Marketing that Drives Results. Strategies that Convert.
Your brand deserves more than just visibility —it deserves impact.
I help businesses and entrepreneurs build strong digital identities, create engaging content, and optimize marketing strategies to turn audiences into loyal customers.
From SEO-driven content and high-converting social media campaigns to email marketing that nurtures leads, my approach is data-backed and results-driven.
Let's make your brand unforgettable!
Experience
Lighthouse Labs
Copywriter (Tech Education & Digital Marketing)
- Researches and writes high-quality blog posts on topics related to tech education, coding, AI, and digital transformation to position Lighthouse Labs as an industry thought leader.
- Creates SEO-optimized website content, increasing organic research visibility and user engagement.
- Works closely with marketing and content team to align blog strategy with audience needs and business goals.
- Ensures all content follows brand voice, messaging guidelines, and digital best practices for maximum impact.
Oct 2024 – Jan 2025
Lighthouse Labs
Digital Marketing Specialist (contract)
- Developed and executed multi-channel social media strategies growing brand awareness in the tech education space.
- Created SEO-optimized blog content & newsletters, driving higher engagement and visibility.
- Produced short-form video content that boosted brand awareness.
- Created digital marketing campaigns from creative brainstorming sessions, keyword research, copy and content creation to increase leads and brand awareness.
Sep 2023 – Sep 2024
APTA Partners Inc.
Project Manager, Marketing Consultant
- Provided strategic marketing consulting for a new start-up company to launch a skincare product, including brand positioning, content strategy, and digital marketing execution.
- Developed and implemented SEO-driven content strategies to increase organic traffic and enhance brand visibility.
- Led the creation of branded content, email newsletters and website copy to establish a strong online presence.
- Directed product packaging, visual branding and sustainability messaging to align with target audience expectations.
- Conducted market research and competitor analysis, refining marketing strategies for improved ROI.
Oct 2022 – Present
Brand It Digital
Digital Marketer & Brand Strategist (Freelance & Consulting)
- Designed custom digital marketing strategies for beauty, skincare, and health & wellness brands.
- Created SEO-driven website content, landing pages, improving organic search rankings.
- Managed email marketing campaigns, influencer outreach, and social media content, driving customer acquisition.
- Designed and developed websites optimized for conversion and SEO, enhancing user experience and driving lead generation.
My skills
Digital Marketing Strategy
Helping brands grow with data-driven marketing plans, content strategy, and multi-channel campaigns.
Conversion-focused marketing plans.
ROI-driven digital ad campaigns.
Competitive market research.
SEO & Content Optimization
Boosting brand visibility through high-ranking content and website optimization.
Keyword research & on-page SEO.
Blog writing & website content strategy.
SEO audits & analytics tracking.
Social Media Growth & Engagement
Managing social media strategies to build brand loyalty and engagement.
Community management & influencer outreach.
Content planning & engagement strategies.
Social media ad campaigns.
Portfolio
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Content & SEO Tools
Google Analytics, Ahrefs, SEMrush, WordPress, Notion
Project & Campaign Management
Jira, Trello, Slack, Notion
Marketing & Growth Platforms
Klaviyo, Mailchimp, Google Ads, Meta Ads, TikTok Ads
Creative & Design Tools
Adobe Photoshop, Illustrator,
Contact me
Let's Connect!
Have a project in mind or need expert digital marketing support? Whether you're looking to boost your brand, improve SEO, or craft high-converting content, I'm here to help.